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GET INTO THE DRIVING SEAT WITH SEO
Could we manage without search engines. From the man-in-the-street locating a local dentist to billion dollar research projects, search engines are powerful tools.On the reverse side, search engines can be a hugely powerful marketing channel for websites.
The most well-known search engine in the world, Google, started in 1997 as a search engine called 'BackRub' set up by two friends from Stanford Univesity, Larry Page and Sergey Brin.They took the name from the word 'googol' which is the mathematical term for the number 1 to the power of 100, because it was an apt descriptor of their system's search capability. How right they were!
Research from AOL shows that a page one position one ranking can deliver 14 times more traffic than a position 10 ranking can. Similarly, the iProspect Search Engine User Behaviour study (2006) showed that 62% of searchers will click on a first page link of search engine results.The ultimate marketing prize for a business with a website is to find itself on page one, in position one in the search engine rankings. And that can be achieved through appropriate web design and search engine optimisation (SEO).
SEO is the description given to the process through which websites achieve high rankings in the free listings in the search engines, such as Yahoo, MSN and of course, Google.Essentially, SEO is driving website traffic to a particular website to achieve high rankings in search engines by building links to the website.The number of links is built up by establishing links internally within the website itself as well as external page links.
A reputable web design company will be able to take advantage of search engine optimisation technology and opportunities. It is a complex and evolving environment and results are not achieved overnight.The success of an SEO strategy lies in careful planning, implementation and evaluation.
GTP iCommerce has established a reputation over the past 13 years as a leading Perth web development company which has a track record in SEO. GTP has developed a systematic search engine optimization process that follows a defined sequence from establishing marketing objectives, target market segmentation, keyword research, SEO copywriting, site map creation, link building, traffic analyses and monthly reviews.
One of the most vital steps in an SEO programme is to identify and target the most appropriate keywords and phrases, says Dale Carter, managing director of Perth web design company, GTP iCommerce."It is surprising how many websites don't contain the keywords and search phrases that someone would use to look for their type of business.The next step after the website has been coded with the appropriate keywords to be as search-engine friendly as possible is to build incoming links from other credible website resources.Traffic is generated through these links, and the search engines recognise them when working out the rankings.Because Google has a complex algorithm which it uses to rank web sites, it is vital that as many as possible internal and external links are established," he added.
There are many ways of building links, including setting up reciprocal links with compatible websites, linking to credible web resources, regular newsletters, downloads, blog posts and article writing.
Using its proven SEO strategies for web design, GTP iCommerce is able to guarantee a page one ranking on search engines for its clients.That must be better for business than a backrub!

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