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The Blue Jean Bonanza
Blue Jeans are reputed to have been invented way back in 1873 by Jacob Davis and Levi Straus. They were first designed and marketed as 'work pants' or 'waist overall'. The term 'Jeans' wasn't really used until the 1960s to refer to these overall trousers.
During my youth there were actually only three major brands to choose from. Wranglers, Lee and Levis. These tended to be available in one coloure, dark indigo blue, which would wash out and stain other clothes. Levis were famous for introducing their 'shrink to fit' jeans which you would wear in the bath in order to shrink them to your size.
It was back in the 1970s that it became fashionable to wear worn and faded jeans and this led to the development of a whole new industry selling second hand jeans. It was in the 1980s that this trend really took off, fuelled by an immensely popular advertising campaign.
Jeans lovers didn't have to resort to scrubbing and sandpaper to get that well worn, fashionable look. People could now buy pre-worn and faded Levi 501 jeans that looked the way they wanted them too. Many shoppers were completely oblivious to the fact that all these old 501s had come from American prisons where they were the standard clothing.
Jump forward to today and there must be hardly anyone between the ages of about 12 and 50 who doesn't own at least one pair of blue jeans. It has been estimated that American teenagers own an average of about six pairs.
And they are not limited to only a few select brands. Most major clothing brands today have their own range of Jeans and denim. My personal favourites are Fat Face Jeans from the popular Fat Face range of outdoor, surf and ski clothing. The outfit that I like to wear for any occasion is a pair of Fat Face Jeans teamed with a comfortable Fat Face Hoodie. Not really appropriate for serious business meetings but immensely comfortable, practical and very affordable.
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